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The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company, by John Rossman
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In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.
But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer service innovations like “one-click”?
As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to their foray into enterprise services, he witnessed it all—the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.
In The Amazon Way, Rossman introduces listeners to the unique corporate culture of the world’s largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture.
Peppered with humorous and enlightening firsthand anecdotes from the author’s career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos’s “everything store” so well—providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.
- Sales Rank: #1494080 in Books
- Published on: 2014-10-14
- Released on: 2014-10-14
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 4
- Dimensions: 5.50" h x .63" w x 6.50" l,
- Running time: 3 Hours
- Binding: Audio CD
From Kirkus Reviews
Succinct, engaging and crafted from a high-level viewpoint; a rare open-kimono look at how one of the world’s most innovative companies executes its vision.
A former Amazon executive offers an insider’s perspective on the company’s guiding principles. Amazon has had its share of coverage, including Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon(2013). But this lean book cuts a different way. Rossman, an executive at Amazon who left to become a managing director at a consulting firm, weaves his own war stories around Amazon’s 14 leadership principles. While these principles are no secret, Rossman brings them to life with insightful commentary of his own. Each chapter begins with a salient “Leaders at Amazon…” statement, e.g., “Leaders at Amazon focus on the key outputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.” Rossman then offers observations and anecdotes illuminating the corresponding idea. For example, in Chapter 1, “Obsess Over the Customer,” he discusses Amazon’s three customer desires, which the company considers “its holy trinity”—price, selection and availability. Instead of generalities, however, Rossman shares specific insider details that make each principle more dramatic. He relates one instance when Amazon was told by Apple that the company couldn’t deliver 4,000 iPods in time for Christmas. “We were not the kind of company that ruined people’s Christmas because of a lack of availability—not under any circumstances,” writes Rossman, so Amazon purchased the iPods at retail and had them shipped to their warehouseto be repackaged and delivered to customers. So too is Rossman’s characterization of Jeff Bezos, who comes across as a remarkably driven, if irascible, leader. As for the iPods, Bezos agreed but quipped, “I hope you’ll get in touch with Apple and try to get our money back from the bastards.”
About the Author
John Rossman develops and implements innovative business models, technology strategies, and operations improvement for Fortune 500 companies in industry sectors ranging from high tech, to philanthropy to retail. He currently works as a managing director for Alvarez & Marsal, a global, professional services firm that delivers performance improvement, turnaround management, and business advisory services to organizations seeking to transform operations, catapult growth, and accelerate results through decisive action. Prior to A&M, John served as director of enterprise services at Amazon.com, where he developed the Merchants @ program, a B2B network that enables millions of sellers to offer products through Amazon, which now is over 40 percent of all orders. He also ran the relationships with enterprise clients like Target.com, Toys “R” Us, Sears.ca, Marks and Spencer, and the NBA. John lives in Seattle, Washington with his wife and two sons. He holds a BS in industrial engineering from Oregon State University.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Smooth and Interesting Read. Truly enjoyed reading The Amazon Way.
By Amazon Customer
The Amazon Way was a smooth and interesting read, and I could relate to the principles and examples presented throughout the book.
As a retired Marine, I could relate to what The Amazon Way said about having a “Bias for Action” and “Diving Deep” to get at root causes to understand issues and put into place mechanisms to simplify processes and drive results. The value-added benefit of reading The Amazon Way is that it provides insights and practical examples on going “one step further” - designing the data capturing mechanisms and metrics that will demonstrate actuals and identify the weak spots that need to be addressed and improved upon in order to keep an organization moving forward with confidence and productivity.
I would recommend The Amazon Way to military personnel – both active and those who have left the service, as a vehicle by which to understand how the leadership, management, and war fighting skills acquired while serving in the armed forces can be applied to the private sector.
Additionally, I would recommend that The Amazon Way be read as a book study by an organization, military or private sector, in order to get folks into a mindset that will drive innovation, force an “open kimono” approach to addressing issues, and most importantly, driving results in ways not previously thought possible.
The Amazon Way informs how the collective genius of an organization can be tapped into and utilized to achieve results.
Great book. Laminate and take to the field.
26 of 28 people found the following review helpful.
Good if you don't have time for "The Everything Store"
By Reid Wegner
It's a handy, compact package of Bezos-think, but if you already read Brad Stone's "The Everything Store," this is basically just the Cliff's Notes version. If you haven't read that one and don't have time to, this will give you the management takeaways without the biography and corporate history.
0 of 0 people found the following review helpful.
The Heart of Amazon
By Rebecca of Amazon
If you are looking for a way to improve how you manage your own company or are just curious about an inside look at how amazon works this is a great place to start. Of all the books I've read on amazon this one seems the most useful and insightful. By reading this book you can gain knowledge that will allow you to apply lessons learned to your own business.
I feel this book effectively captures the essence of amazon's leadership. There are many quotes and letters by Jeff Bezos which reveal his brilliance and also dedication to customers. He really does seek to delight customers and wants them to have the best experience on the web. Some of his comments are also lol funny. This book explains how Jeff Bezos has built a culture that meets extremely high standards. While other authors have perhaps guessed at what Jeff is thinking, John Rossman actually really seems to know and bases his information off Jeff's words. The heart of amazon is finally revealed. John Rossman excels at paying attention to the details.
Most books on amazon tend to be highly analytical but this one goes even deeper to the core of what amazon is. Working at amazon seems to be a character building process. Some of the stories of what amazon has done to keep customers happy are also amazing. The technology is mind blowing.
I especially enjoy books written by former employees and this one is no exception. Since John Rossman used to work for amazon he has the inside scoop and he presents people who work there in a very positive light.
What this book does well is capture the excitement of amazon. I read this book in one day and had trouble putting it down. It was that interesting. Now I understand the depths to which Jeff Bezos goes to make amazon my favorite website. This book made me wonder what surprises are awaiting us all in the near future.
So I felt this was an intellectually invigorating read and I especially enjoyed Jeff's letters to his stockholders. This book gives sage advice on how to manage a company that is customer-centric. It also explains what attracts high-performing employees. You can't afford not to read this book if you own your own company. It is that good!
~The Rebecca Review
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